I have four smallish dogs, two of which have cost me hundreds of dollars in destroyed toys. It has been a real challenge to find them a toy that would make them happy and hold up. My dogs won't touch hard toys, they only love to play with soft toys that make noise. The problem with that is that most soft toys are fairly easy to rip up if you have dogs that really chew at them. I found a goDog toy at a commercial pet store chain and paid a steep price to try it out. I have been trilled at how well it held up and even more thrilled to find the line on Amazon at much more reasonable prices. The dogs are happy, I am happy, I no longer find pieces of fluff all over my house. Bought a few of these goDog toys with Chew Guard and will be buying more. I am not a paid reviewer and I did not receive any discount or incentive for this review.